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Informationen zum Autor Association of Proposal Management Professionals promotes the professional growth of its members by advancing the arts, sciences, and technologies of winning business. APMP is the worldwide authority for professionals dedicated to the process of winning business through proposals, bids, tenders, and presentations. Klappentext Develop a winning business proposal Plan and use a repeatable proposal process Use tools and templates to accelerate your proposals Get the intel on bids and proposals Congratulations! You have in your hands the collected knowledge and skills of the professional proposal writer ? without having to be one! Inside, you'll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones! Inside... Develop a great proposal Focus on the customer Know your competition Plan your approach Use tools and templates Write persuasively Overcome misconceptions Expand your skills Avoid proposal killers Zusammenfassung Develop a winning business proposalPlan and use a repeatable proposal processUse tools and templates to accelerate your proposalsGet the intel on bids and proposalsCongratulations! You have in your hands the collected knowledge and skills of the professional proposal writer - without having to be one! Inside, you'll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones!Inside...* Develop a great proposal* Focus on the customer* Know your competition* Plan your approach* Use tools and templates* Write persuasively* Overcome misconceptions* Expand your skills* Avoid proposal killers Inhaltsverzeichnis Introduction 1 Part 1: Understanding Proposal Development 7 CHAPTER 1: Introducing Bids and Proposals 9 CHAPTER 2: Understanding Different Types of Proposals 25 Part 2: Focusing on Your Customer 53 CHAPTER 3: Building Customer Relationships 55 CHAPTER 4: Giving Your Customers What They Ask For (And More) 77 CHAPTER 5: Sizing Up Your Competition 103 Part 3: Planning Your Approach 123 CHAPTER 6: Developing Your Proposal Process 125 CHAPTER 7: Setting Yourself Apart From Your Competitors 155 CHAPTER 8: Keeping Your Proposal on Track 169 Part 4: Creating Your Proposal 193 CHAPTER 9: Developing Your Proposal 195 CHAPTER 10: Applying the Principles of Good Writing: Structuring Your Argument 221 CHAPTER 11: Making Your Proposals Look Good 251 CHAPTER 12: Getting Your Proposal Out the Door 275 Part 5: Taking Your Proposal to the Next Level 297 CHAPTER 13: Using Tools and Templates to Accelerate Your Proposals 299 CHAPTER 14: Leading Proposal Teams Effectively 323 CHAPTER 15: Making Each Proposal Better than the Last 345 Part 6: The Part of Tens 363 CHAPTER 16: Ten Templates for Building Your Proposal 365 CHAPTER 17: Ten Common Misconceptions about Bids and Proposals 371 Appendix: Online Resources 379 Index 383 ...
