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In the 20th and 21st centuries, American media have been continually received, adapted, and transformed by European cultures. Initially based on the competition among the early film industries and continuing with today's global dominance of American web-based companies, these productive exchanges entail complex economic, aesthetic, and cultural negotiations. The dynamic and scope of these negotiations has been ambiguous, ranging from instances of cultural imperialism to the subversion of social and cultural hierarchies. More often than not, they have furthered the exchange of creative ideas and the cross-fertilization of media and art productions. This publication highlights core arenas of transnational cultural encounters including photography, film, fashion, advertising, television, and the new media. It asks not merely how American media productions were received in different European cultural contexts but how they shaped the idea of distinct yet interconnected European identities.
About the author
Christof Decker (Prof. Dr.) lehrt Amerikanistik an der Ludwig-Maximilians-Universität München. Seine Forschungsschwerpunkte sind die Film- und Medienwissenschaft, Literaturwissenschaft und Kulturtheorie.
Summary
In the 20th and 21st centuries, American media have been continually received, adapted, and transformed by European cultures. Initially based on the competition among the early film industries and continuing with today’s global dominance of American web-based companies, these productive exchanges entail complex economic, aesthetic, and cultural negotiations. The dynamic and scope of these negotiations has been ambiguous, ranging from instances of cultural imperialism to the subversion of social and cultural hierarchies. More often than not, they have furthered the exchange of creative ideas and the cross-fertilization of media and art productions.
This publication highlights core arenas of transnational cultural encounters including photography, film, fashion, advertising, television, and the new media. It asks not merely how American media productions were received in different European cultural contexts but how they shaped the idea of distinct yet interconnected European identities.
