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Informationen zum Autor John Sealey has run his own small business for over 13 years, providing marketing services to a wide variety of SMEs. He is an acknowledged expert in local internet and mobile marketing. Klappentext Marketing your small business just got easier You are just seven steps away from mastering marketing your small business. You are already an expert at what you do, but imagine adding marketing expertise into the mix too. Now you can. Small Business Marketing In A Week is a simple and straightforward guide to marketing your business, giving you everything you really need to know in just seven short chapters. From marketing planning and strategy, to selecting your marketing methods and turning prospects into customers, you'll discover how to use a marketing system that enables you to build sales and profitability. You'll also find exercises to help you put it all into action. The fastest way to success in marketing Whether you choose to read it in a week or in a single sitting, Small Business Marketing In A Week is your fastest route to success: - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities Learn in a week, remember for a lifetime You are just seven steps away from mastering marketing your small business Small Business Marketing In A Week is a simple and straightforward guide to marketing your business, giving you everything you really need to know in just seven short chapters. From marketing planning and strategy, to selecting your marketing methods and turning prospects into customers, you'll discover how to use a marketing system that enables you to build sales and profitability. Zusammenfassung Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers long...
