Presidential Campaigns in Latin America - Electoral Strategies and Success Contagion

Informationen zum Autor Taylor C. Boas is Assistant Professor of Political Science at Boston University and has been a Visiting Fellow at the Kellogg Institute for International Studies, University of Notre Dame, Indiana. His research examines various aspects of electoral politics and political behavior in Latin America, including campaigns, religion, and the mass media. Klappentext Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. Zusammenfassung Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future. Inhaltsverzeichnis 1. Success contagion and presidential campaigns in Latin America; 2. Convergence on a personalistic strategy in Chile; 3. Convergence on a technocratic strategy in Brazil; 4. Limited contagion and inward-oriented reactions in Peru; 5. Success contagion and presidential campaigns in comparative perspective; Appendix A. Methodology for the content analysis of television advertising; Appendix B. Coding instructions for reliability testing; Appendix C. Coding sheet for reliability testing.

Product details

• Authors: Taylor Boas, Taylor C. Boas, Taylor C. (Boston University) Boas, Boas Taylor C.
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 29.02.2016
• EAN: 9781107131149
• ISBN: 978-1-107-13114-9
• No. of pages: 276
• Subjects: Social sciences, law, business > Political science > Political science and political education; Latin America, Political Parties, POLITICAL SCIENCE / Political Process / Political Parties, POLITICAL SCIENCE / World / Caribbean & Latin American, Political campaigning & advertising, Latin America – Mexico, Central America, South America, Political campaigning and advertising, Elections & referenda, Political Manifestos, Political parties and party platforms, Elections and referenda / suffrage