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Informationen zum Autor 77371952 Zusammenfassung The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business! including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts. Inhaltsverzeichnis PART ONE FOUNDATIONS 1 Globalizing Business2 Formal Institutions: Political! Economic and Legal Systems3 Informal Institutions: Culture! Religion and Languages4 Firms Resources: Competitiveness and GrowthPART TWO BUSINESS ACROSS BORDERS 5 Trading Internationally6 Investing Abroad Directly7 Exchange RatesPART THREE GLOBALIZATION 8 European Integration9 Global Integration and multilateral organizations10 Socially Responsible BusinessPART FOUR THE FIRM ON THE GLOBAL STAGE11 Starting International Business12 Foreign Entry Strategies13 Competitive Dynamics14 Global Strategies and AcquisitionsPART FIVE OPERATIONS IN THE GLOBAL MNE15 Operations in the Global MNE16 People in the MNE17 Customers and Suppliers of the MNEPART SIX INTEGRATIVE CASESIntegrative Cases
