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Mayo¿s INVESTMENTS: AN INTRODUCTION, 12E allows you to fully understand today¿s most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals you need for success on the CFP¿ exam to more advanced skills for investing today.You¿ll learn the key points of making solid investment decisions as you gain an overview of today¿s most pertinent investment opportunities and challenges. An ongoing Financial Advisor¿s Investment Case, Internet assignments, and expanded coverage of stock valuation ratios as well as stock repurchases and dividend payments emphasize how you can apply what you¿re learning to daily decisions.
List of contents
Part I: THE INVESTMENT PROCESS AND FINANCIAL CONCEPTS.
1. An Introduction to Investments.
2. Securities Markets.
3. The Time Value of Money.
4. Financial Planning, Taxation and the Efficiency of Financial Markets.
5. Risk and Portfolio Management.
Part II: INVESTMENT COMPANIES.
6. Investment Companies: Mutual Funds.
7. Closed-End Investment Companies, Real Estate Investment Trusts (REITs), and Exchange-Traded Funds (ETFs).
Part III: INVESTING IN COMMON STOCK.
8. Stock.
9. The Valuation of Common Stock.
10. Investment Returns and Aggregate Measures of Stock Markets.
11. The Macroeconomic Environment for Investment Decisions.
12. Behavioral Finance and Technical Analysis.
Part IV: INVESTING IN FIXED-INCOME SECURITIES.
13. The Bond Market.
14. The Valuation of Fixed-Income Securities.
15. Government Securities.
16. Convertible Bonds and Convertible Preferred Stock.
Part V: DERIVATIVES.
17. An Introduction to Options.
18. Option Valuation and Strategies.
19. Commodity and Financial Futures.
Part VI: AN OVERVIEW.
20. Financial Planning and Investing in an Efficient Market Context.
About the author
Dr. Herbert Mayo taught full time for more than 50 years, most recently at The College of New Jersey, where he served as director of accreditation as well as professor. A well-respected author and experienced educator, Dr. Mayo has written several successful books focusing on critical finance issues and today's investment opportunities. Dr. Mayo earned his Ph.D. from Rutgers University and his undergraduate degree from the University of North Carolina at Chapel Hill. Dr. Mayo was the sole author of the first 12 editions of this text, and he has used income from the book’s sales to fund a range of philanthropic endeavors, including an annual business plan competition, a student investment fund and an endowed scholarship.
Summary
Mayo’s INVESTMENTS: AN INTRODUCTION, 12E allows you to fully understand today’s most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals you need for success on the CFP® exam to more advanced skills for investing today.
You’ll learn the key points of making solid investment decisions as you gain an overview of today’s most pertinent investment opportunities and challenges. An ongoing Financial Advisor’s Investment Case, Internet assignments, and expanded coverage of stock valuation ratios as well as stock repurchases and dividend payments emphasize how you can apply what you’re learning to daily decisions.
