Herding Cats - A Strategic Approach to Social Media Marketing

One of the top marketing challenges that marketing managers
and executives face today is to better understand social media
and its promise as a marketing platform. The social media ecosystem,
including traditional platforms such as Facebook and
Twitter and upstarts such as Instagram and Snapchat, have
evolved significantly over the past 10 years; so much so that
keeping pace with the latest social media platforms can seem
like herding cats.
Inside, the authors provide a timeless perspective on how to
create, manage, and measure social media content to help you
craft a more strategic approach to your social media efforts.
They simplify the concept of branding and advertising (fueled
by social media) so you can focus on fostering customer engagement;
craft your organization's unique story; tell that story
strategically via social media channels; organize, manage, monitor,
and measure those efforts; identify key metrics and measure
the performance through analytics; and understand the extent
of change brought on by digital and social media related to how
you engage your customers.

Product details

• Authors: Rohm, Andrew Rohm, Andy Rohm, Michael Weiß
• Publisher: Business Expert Press
• Languages: English
• Product format: Paperback / Softback
• Released: 15.07.2014
• EAN: 9781606498385
• ISBN: 978-1-60649-838-5
• No. of pages: 118
• Dimensions: 152 mm x 229 mm x 7 mm
• Weight: 184 g
• Subject: Social sciences, law, business > Business > Advertising, marketing