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Informationen zum Autor Julia Sophie Woersdorfer received her Ph.D. in Economics from the University of Jena, Germany in 2010. Afterward, she took a position as a research associate at the National Academy of Science and Engineering (acatech) before joining the Federal Competition Authority (Bundeskartellamt), Germany, as a civil servant. Klappentext How has the washing machine changed the way we spend money? Using the washing of clothes as a microcosm of household economics Woersdorfer examines the evolution of technology and practice over a period of growing industrialization. This new evolutionary account of consumer behaviour marks a move towards a more individualistic approach to economics. Zusammenfassung How has the washing machine changed the way we spend money? Using the washing of clothes as a microcosm of household economics Woersdorfer examines the evolution of technology and practice over a period of growing industrialization. This new evolutionary account of consumer behaviour marks a move towards a more individualistic approach to economics. Inhaltsverzeichnis 1 Beyond Time Substitution: An Evolutionary Economic Analysis into the Patterns of Cleanliness Consumption 2 Consumption Behavior as a Learning Process 3 The Origin of the Social Norm of Cleanliness 4 Toward the Modern Washday: Major Steps in the Development of Laundry Technology 5 Consumer Motivations and Washing Machine Advertisements 6 Patterns of Cleanliness Consumption and Time Use 7 Cleanliness Consumption and the Rebound Effect of Energy Efficiency 8 Explaining the Patterns of Cleanliness Consumption
