Membership Marketing in the Digital Age - A Handbook for Museums and Libraries

Informationen zum Autor By Patricia Rich; Dana S. Hines and Rosie Siemer Klappentext Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over. Inhaltsverzeichnis ForewordPrefaceAcknowledgments Chapter One: The Meaning of MembershipChapter Two: Planning for MembershipChapter Three: Membership and FundraisingChapter Four: The Membership ProgramChapter Five: Leadership, Management, and StaffChapter Six: Membership AcquisitionChapter Seven: Membership Retention and RenewalsChapter Eight: Direct MailChapter Nine: Selling Memberships: The Art of On-Site SalesChapter Ten: Marketing the Membership ProgramChapter Eleven: Digital Marketing for MembershipChapter Twelve: Benchmarking Success in MembershipChapter Thirteen: The Math of MembershipChapter Fourteen: What's Next in MembershipAppendixes A: Planning Worksheet - AcquisitionB: Planning Worksheet - Renewals CurrentC: Planning Worksheet - Upgrades D: Planning Worksheet - Events E: Planning Worksheet - Recordkeeping F: List Trade Agreement with Mailing Organization G: Membership Case StudiesGlossaryIndexAbout the Authors

Product details

• Authors: Dana S. Hines, Hines Dana S., Patricia Rich, Patricia Hines Rich, Rosie Siemer, Siemer Rosie
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 03.12.2015
• EAN: 9781442259812
• ISBN: 978-1-4422-5981-2
• No. of pages: 446
• Series: American Association for State & Local History; American Association for State and Local History
• Subjects: Humanities, art, music > Art > General, dictionaries; Social sciences, law, business > Business > Miscellaneous; ART / Museum Studies, Library, archive and information management, Museology & heritage studies, Museology and heritage studies, Library, Archive & Information Management, Friends of Libraries;Museum Administration