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Informationen zum Autor Gordon Willis is a cognitive psychologist in the Applied Research Program of the National Cancer Institute's Division of Cancer Control and Population Sciences. Klappentext Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a 'production' mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature. Zusammenfassung It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports. Inhaltsverzeichnis Chapter 1. Introduction: The Role of Cognitive Interviewing in Surveys Chapter 2. Background: Theory and Disciplinary Orientation of the Cognitive Interview Chapter 3. The Practice of Cognitive Interviewing Chapter 4. Analysis Strategies for the Cognitive Interview Chapter 5. Critical Issues in Analysis of Cognitive-Interviewing Results Chapter 6. Writing the Cognitive-Interviewing Report Chapter 7. Case-Study Examples of Analysis Chapter 8. Summary and Conclusion ...
