Microeconomics - A Contemporary Introduction

Gain a strong understanding of microeconomic principles with hundreds of lively examples found in McEachern's MICROECONOMICS: A CONTEMPORARY INTRODUCTION, 11E. This book draws on what you already have observed through your life experiences to help explain microeconomic concepts, choices, institutions, and events. Interesting printed and online case studies, the latest research findings, and focused examples offer genuine insight into how microeconomic principles work in today's world. A friendly writing style is enhanced by learning features that make the material clear and more direct. Understandable graphs and exhibits include captions that summarize key points, color-coded curves, and helpful labels for clarification. More challenging graphs in the book are built one step at a time using new Progression Graphs software. Powerful learning tools, such as online Aplia and MindTap, further improve your understanding of microeconomics and its relevance to your success.

List of contents

1. The Art and Science of Economic Analysis.
2. Some Tools of Economic Analysis.
3. Economic Decision Makers.
4. Demand and Supply Analysis.
5. Elasticity of Demand and Supply.
6. Consumer Choice and Demand.
7. Production and Cost in the Firm.
8. Perfect Competition.
9. Monopoly.
10. Monopolistic Competition and Oligopoly.
11. Resource Markets.
12. Labor Markets and Labor Unions.
13. Capital, Interest, Entrepreneurship, and Corporate Finance.
14. Transaction Costs, Asymmetric Information, and Behavioral Economics.
15. Economic Regulation and Antitrust Policy.
16. Public Goods and Public Choice.
17. Externalities and the Environment.
18. Poverty and Redistribution.
19. International Trade.
20. International Finance.
21. Economic Development.

About the author

Dr. William A. McEachern began teaching large sections of economic principles shortly after joining the University of Connecticut. Several years later, he began offering teaching workshops around the country. The University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award in 2000. He previously won the Association's award for Distinguished Public Service. Dr. McEachern has published books and monographs on public finance, public policy and industrial organization, including MANAGERIAL CONTROL AND PERFORMANCE (D.C. Heath and Company). His research has also appeared in edited volumes, such as READINGS IN PUBLIC CHOICE ECONOMICS (University of Michigan Press), INTERNATIONAL HANDBOOK ON TEACHING AND LEARNING ECONOMICS (Edward Elgar Publishing) and RETHINKING ECONOMIC PRINCIPLES (Irwin Publishing). He has also been published in a variety of refereed journals, including Economic Inquiry, National Tax Journal, Quarterly Review of Economic and Business, Journal of Industrial Economics, Kyklos, Econ Journal Watch and Public Choice. His principles of economics textbooks have been translated into Spanish, Chinese and Bahasa Indonesia and have been adapted for Australia and India. He is the founding editor of The Teaching Economist, a newsletter that for a quarter of a century has focused on teaching economics at the college level. Dr. McEachern has advised federal, state and local governments on policy matters and has been quoted in media such as the New York Times, Times of London, Wall Street Journal USA Today and Reader's Digest. He earned an undergraduate degree with honors from College of the Holy Cross, served three years as a U.S. Army officer and earned an M.A. and Ph.D. in economics from the University of Virginia.

Summary

Gain a strong understanding of microeconomic principles with hundreds of lively examples found in McEachern's MICROECONOMICS: A CONTEMPORARY INTRODUCTION, 11E. This book draws on what you already have observed through your life experiences to help explain microeconomic concepts, choices, institutions, and events. Interesting printed and online case studies, the latest research findings, and focused examples offer genuine insight into how microeconomic principles work in today's world. A friendly writing style is enhanced by learning features that make the material clear and more direct. Understandable graphs and exhibits include captions that summarize key points, color-coded curves, and helpful labels for clarification. More challenging graphs in the book are built one step at a time using new Progression Graphs software. Powerful learning tools, such as online Aplia® and MindTap, further improve your understanding of microeconomics and its relevance to your success.

Product details

• Authors: William A McEachern, William A. McEachern, McEachern William A.
• Publisher: Cengage Learning
• Languages: English
• Product format: Paperback / Softback
• Released: 28.02.2017
• EAN: 9781305505537
• ISBN: 978-1-305-50553-7
• Dimensions: 210 mm x 20 mm x 251 mm
• Weight: 1043 g
• Series: Mindtap Course List
• Subjects: Social sciences, law, business > Business > Economics; BUSINESS & ECONOMICS / Economics / Microeconomics, Microeconomics