Entrepreneurship, communication and their application in tourism

Interest in entrepreneurship gets national and international proportions. Entrepreneurship is leading engine for economic growth of cities, countries and governments. Entrepreneurial approach on business enables to recognize opportunities in surroundings, demography and market that can support business in that area. Also identifiable are business partners and skills need to run own business, and to locate suppliers and to determine financial demands for starting new business, which are key, determinant aspects in nowadays economic climate.From the other hand undisputed is the fact that tourism has polyvalent meaning and that is multiplier of the economic development.These topics along with tourism are the center point of interest of this book.

About the author

Mimoza Serafimova , PhD was born in Prilep in 24.01.1962.Since 2011, she works as a assistant professor at the University Goce Delcev -Stip, R.Macedonia.She is teaching subjects in the area of management and entrepreneurship.

Product details

• Authors: Zlatko Jakovlev, Mimoz Serafimova, Mimoza Serafimova
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 31.07.2015
• EAN: 9783659744563
• ISBN: 978-3-659-74456-3
• No. of pages: 144
• Subject: Social sciences, law, business > Media, communication > Communication science