Basics of Marketing

This Book explains the basic concepts of marketing. Dividing into 7 chapters, each chapter explain a particular concept of marketing. It's primarily designed for marketing students, but is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig down deep to get the information you need.

About the author

The author is a specialist in the area of marketing. He is highly qualified with B.SC. economics (honours), P.G. diploma in international business, M. Com., MBA, M.Phil.(Management). He has written more than 30 research papers. He has work experience in well known stock broking firm before entering in the field of teaching & research in management.

Product details

• Authors: Sarabjit Singh Shergill
• Publisher: LAP Lambert Academic Publishing
• Languages: English, German
• Product format: Paperback / Softback
• Released: 31.07.2015
• EAN: 9783659709814
• ISBN: 978-3-659-70981-4
• No. of pages: 116
• Subject: Social sciences, law, business > Business > Advertising, marketing