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Informationen zum Autor Alan Finn began his career in the Royal Navy as an engineer in nuclear submarines but now works in B2B marketing and management consultancy for industry, helping usually technological organizations to grow. His MBA - a specialist MBA in strategic marketing from the University of Hull - opened up many more opportunities and allowed Alan to broaden his career and to develop his own consultancy business. Klappentext Business brilliance just got easier You are just seven steps away from all the inspiration of a Master of Business Administration degree, without all the hard work. Imagine being able to impress your boss or potential new employers with an all-embracing, organization-wide vision for growth based on a clear understanding of how business really works. Now you can. MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management. You'll also find exercises to help you put it all into practice. The fastest way to an MBA Whether you choose to read it in a week or in a single sitting, MBA In A Week is your fastest route to success: - Sunday: Global business pressures and change - Monday: Finance, economics and accounting - Tuesday: Entrepreneurship, ethics and social responsibility - Wednesday: Strategy and marketing - Thursday: Operations management - Friday: Organizational behaviour and human resources management - Saturday: Research and change management Learn in a week, remember for a lifetime A dynamic collection of tools, techniques, and strategies that will give you all the inspiration of a Master of Business Administration degree, without all the hard work. Zusammenfassung A dynamic collection of tools, techniques, and strategies that will give you all the inspiration of a Master of Business Administration degree, without all the hard work....
