Gamification in Tourism - Designing Memorable Experiences

Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.

About the author

Dr. Roman Egger ist Professor an der Fachhochschule Salzburg - Studiengang Innovation und Management im Tourismus und Leiter der Abteilung für Tourismusforschung der FHS-Forschungsgesellschaft.

Product details

• Authors: Pau Bulencea, Paul Bulencea, Roman Egger
• Publisher: Books On Demand
• Languages: English
• Product format: Paperback / Softback
• Released: 31.07.2015
• EAN: 9783734759673
• ISBN: 978-3-7347-5967-3
• No. of pages: 188
• Dimensions: 148 mm x 210 mm x 11 mm
• Weight: 279 g
• Subject: Social sciences, law, business > Business > Miscellaneous