Class Acts - Young Men and the Rise of Lifestyle

Klappentext Explores the development of lifestyle marketing from the 1960s to the 1990s. Mary Rizzo shows how marketers disconnected class identity from material reality, focusing instead on a person's attitudes, opinions, and behaviours. The book includes discussions of the rebel of the 1950s, the hippie of the 1960s, the white suburban hip-hop fan of the 1980s, and the poverty chic of the 1990s. Zusammenfassung Explores the development of lifestyle marketing from the 1960s to the 1990s. Mary Rizzo shows how marketers disconnected class identity from material reality, focusing instead on a person’s attitudes, opinions, and behaviours. The book includes discussions of the rebel of the 1950s, the hippie of the 1960s, the white suburban hip-hop fan of the 1980s, and the poverty chic of the 1990s.

Product details

• Authors: Mary Rizzo
• Publisher: University of Nevada Press
• Languages: English
• Product format: Hardback
• Released: 30.10.2015
• EAN: 9780874179866
• ISBN: 978-0-87417-986-6
• No. of pages: 297
• Subjects: Non-fiction book > History > Miscellaneous; Social sciences, law, business > Sociology > Miscellaneous