Political Campaign Communication - Principles and Practices

This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

Summary

This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

Product details

• Authors: Robert E. Denton, Robert V. Friedenberg, Judith S. Trent, Judith S. Friedenberg Trent
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 29.02.2016
• EAN: 9781442243330
• ISBN: 978-1-4422-4333-0
• No. of pages: 384
• Series: Communication, Media, and Politics; Communication, Media, and Poli; Communication, Media, and Politics; Communication, Media, and Poli
• Subject: Social sciences, law, business > Political science > Political system