Description
98
Klappentext Marketing Research prepares marketing students to make data driven business decisions.
Product details
| Authors | David A. Aaker, David A. Kumar Aaker, Aaker David A., Day George S., V. Kumar, Kumar V., Robert P. Leone, Leone Robert P. |
| Publisher | Wiley, John and Sons Ltd |
| Languages | English |
| Product format | Paperback / Softback |
| Released | 31.12.2015 |
| EAN | 9781118977927 |
| ISBN | 978-1-118-97792-7 |
| No. of pages | 760 |
| Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
Market research, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / Research, business strategy |
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