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Zusatztext 'The author provides a balanced treatment of diverging views with a light hand on interpretation ? Summing up: highly recommended.' M. H. Lesser! Choice Informationen zum Autor Floris Heukelom is Assistant Professor of Economics, Radboud University Nijmegen. He specializes in the use of the experiment in twentieth-century economics and psychology. Among other journals, he has published in Science in Context, the Journal of the History of the Behavioral Sciences, History of Political Economy, and the Journal of Economic Methodology. Klappentext The book discusses the theories, theorists, and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed. Zusammenfassung The book discusses the theories! theorists! and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed. The central theme running through the book is that behavioral economics reflects and contributes to a fundamental reorientation of the foundations upon which economics was based for nearly two hundred years. Inhaltsverzeichnis Introduction; 1. Understanding human behavior; 2. The incorporation of von Neumann and Morgenstern's behavioral axioms in economics and psychology; 3. 'Measurement theory in psychology is behavior theory'; 4. Kahneman and Tversky: heuristics, biases, and prospects for psychology and economics; 5. Incorporating psychological experiments in economics and the construction of behavioral economics; 6. Building and defining behavioral economics; Epilogue.
