Content Analysis of Crises Communication Messages

This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.

About the author

Mrs. Abramenka earned her Master of Science degree in Communications in 2013. Now she is a full-time instructor at Fort Hays State University. She teaches undergraduate courses, such as social and global networking, social media management, writing in the professions, and business and professional presentations.

Product details

• Authors: Viktoryia Abramenka
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2015
• EAN: 9783659714481
• ISBN: 978-3-659-71448-1
• No. of pages: 64
• Subject: Social sciences, law, business > Media, communication > Communication science