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Zusatztext A fascinating journey behind the luxury phenomenon that is shaping mass consumption in Asia. Filled with actionable insight for all marketers. Read it for pleasure and profit! Informationen zum Autor Radha Chadha is one of Asia s leading marketing and consumer insights experts. After working with top advertising agencies JWT, Ogilvy & Mather, Grey Worldwide, and Bates Asia, Radha established her own brand consultancy in 2000 in Hong Kong(www.chadha-strategy.com). She has held senior strategic planning positions, and led the thinking on brands such as HSBC, American Express, British Airways, Glaxo Smith Kline, and Mandarin Oriental. Radha is a faculty member of the prestigious Tsinghua Ogilvy Branding States Program, a collaborative effort between Beijing's Tsinghua University and Ogilvy & Mather. She has an MBA from the Indian Institute of Management, Ahmedabad, with a specialization in Marketing, and a BA in Math from St. Stephen's College, New Delhi.Paul Husband is one of Asia's leading retail center planning and development consultants. He arrived in Hong Kong in 1988 and began his career as marketing manager for Pacific Place, often referred to as the region's most successful retail centre. Paul and his company work with clients in Hong Kong, Singapore, Taiwan, China, Korea, India, the Philippines, and Thailand, and publish an annual report on the growth of luxury brands in China (www.husband-retail.com). Paul is an Asian faculty member of the International Council of Shopping Centres and a member of the Washington-based Urban Land Institute. He lives in Hong Kong with his wife and a large walk-in closet.www.cultoftheluxurybrand.com Klappentext The first book to explore how and why an amazing "luxeplosion" is rocking Asia. Zusammenfassung The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success....
