Functional Analysis of Politiipb

A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time.

List of contents

Preface

Part I: Preliminaries

1. Introduction: Political Television Spots
2. Method: The Functional Approach to Political Advertising

Part II: Presidential Campaigns

3. In the Beginning: 1952, 1956; The Democrats Ascend: 1960, 1964
4. Nixon's Return: 1968, 1972; After Watergate: 1976, 1980
5. Republicans in Control: 1984, 1988; The End of the Millennium: 1992, 1996
6. George W. Bush in the Oval Office: 2000, 2004; Barack Obama, African American President, 2008, 2012
7. Primary Campaigns: Who Shall Lead Us?
8. Third-Party Candidate Political TV Spots: Another Choice

Part III: Other Campaigns

9. Other Theories: Issue Ownership and Functional Federalism in Political TV Spots
10. Non-Presidential and Non-U.S. TV Spots

Part IV: Comparisons

11. Trends and Contrasts of Political Television Spots
12. Development of American Political Television Spots
13. Conclusions and Implications

Appendix. Functional Theory Codebook
References

About the author

By William L. Benoit

Product details

• Authors: William L. Benoit, Benoit William L.
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2015
• EAN: 9781498525350
• ISBN: 978-1-4985-2535-0
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Political science > Political science and political education; USA, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics, 21st Century, 21st century, c 2000 to c 2100, Later 20th century c 1950 to c 1999, United States of America, USA, Elections & referenda, TV & society, Media studies: TV and society, Semantics, discourse analysis, stylistics, c 1945 to c 2000 (Post-war period), Semantics, discourse analysis, etc, Elections and referenda / suffrage