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The Advertising Language is a kind of 'Register' which demonstrates the unique features that distinguish it from the 'normal language'. The study of ten Advertisements in both the Print and the Audio-Visual versions has revealed many distinct features of the Advertising Language. These features are observed at all the levels of analysis- phonological, lexical, syntactic, semantic, pragmatic and stylistic. The work deals specifically with the significant features of the Advertising Language observed in the study, the Linguistic Strategies employed and the use of Language determined by the choice of Media in the selected Advertisements. This study can be useful in teaching- the practical dimension of the Applied Linguistics, Concepts in Linguistics & Pragmatics and also Marketing Communication to the Management students to understand the creative as well as realistic use of language. Moreover, the researchers can be inspired to study other types of Media or Registers. This study will be beneficial to the advertising designers in terms of the effective use of Language for marketing. Thus, this research encourages Linguistic and Pragmatic study of wide range of Registers.
About the author
Dr. Vaishali Jayaprakash Shinde is an Assistant Professor and Academic Council Member, NIIT University, Rajasthan. She has been awarded the Doctorate for her research entitled- Linguistic Analysis of Advertisements in Print and Audio-Visual Media a Comparative Study. She is fascinated with new research ideas in Linguistics & Pragmatics.
