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Informationen zum Autor Troy Waugh, CPA , is author of the highly acclaimed book, Power Up Your Profits, and numerous articles published in Accounting Today, The Practical Accountant, and many newsletters. One of the most sought-after speakers on sales and marketing professional services in the country, he is a leading marketing and sales consultant to the accounting industry. Waugh's experienced team of consultants has helped firms add more than $500 million in new business through its consulting, training, and alliance services. Waugh is the founder of The Rainmaker Academy, the leading sales and marketing training course in the United States and Western Europe. Its graduates have attracted more than $300 million to their firms as a result of this program. Klappentext ADVANCE PRAISE FOR 101 MARKETING STRATEGIES for Accounting, Law, Consulting, and Professional Services Firms > -Bradley J. Allen, CPA Partner PricewaterhouseCoopers, LLP > -Joe Beachboard, Esq. Ogletree, Deakins, Nash, Smoak & Stewart, PC > -Allan D. Koltin, CPA President and CEO PDI Global, Inc. > -Howard B. Allenberg Vice Chairman and CIO BDO Seidman, LLP > -Dave Murray Director of Marketing Clifton Gunderson, LLP Zusammenfassung 101 Marketing Moments offers peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. * Shows how to build your personal and company business more successfully. * Covers the process of relationship and buyer development. Inhaltsverzeichnis Acknowledgments xi Introduction 1 Selection Guide 3 PART I GETTING READY TO TRAIN 1 Getting Acquainted 15 Cocktail Party 16 Hopping and Scotching 18 The Meeting Zoo 23 Name That Hobby 28 Stellar Event 31 Vocal Wake-Ups 34 Whose Role Is It Anyway? 36 2 Clarifying Expectations 39 Expect Aloft 40 Expectation Dots 42 Group e-Mail 45 Quick Pulse 47 3 Icebreakers & Warm-Ups 51 Change Is the Only Constant 52 I Card You Not 54 Merry Names-Go-Round 56 Rhyme Time 58 4 Climate Setting 61 Amaze Me, Amaze You 62 Show and Tell 64 Shake the Shaker 66 Koosh® Balloon 69 5 Energizers 71 Batter Up! 72 Hoops n' Balls 74 Middle Initial 76 Pass the Picasso 78 PART II TRAINING TO TRAIN 6 Change Management 83 Change for Change's Sake 84 Change Produces Chaos 86 Color Your World 88 In the Middle 90 Take Your Pic 93 Maybe Good,Maybe Bad 95 R.I.P. Competitor 97 Theatre Chairs 99 7 Communication 103 It's How You Show It! 104 Four-Way Communication 107 A Question to Communicate 110 Swamp Land for Sale 115 They Fall from the Sky 119 Think to Communicate 121 8 Conflict Management 125 Thirty Seconds of Fame 126 So That's Why Our Departments Disagree! 130 What's Your Style? 136 9 Creative Thinking 139 Creative Thinking Tune-Up 140 Koffee Klatch 144 Just Add a Word 147 Map n' Roam 149 Relay Race 153 Virtual Board of Directors 157 What's Up? 161 Wink! Wink! 163 10 Decision Making 165 The Art of Venn 166 Climb the Pyramid 169 Crazy Eights 172 Pitch and Pick 175 Star of Innovation 177 Triple Sort 181 Your Level or Mine? 186 11 Diversity 191 A, B, C's of Diversity 192 Black and White, or a Rainbow? 194 Cross-Cultural Continuum 197 Diversity Is a Puzzle 202 Metaphor, Symbol, or Analogy? 204 Just Alike Only Different 206 <...
