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Indian Government supports women to start up the entrepreneurial activities in the name of different schemes and programmes for their empowerment. Mushroom growth of Self Help Groups in India supporting the Women to start up their entrepreneurial ventures. This entrepreneurial ventures increases the confidence level and boost up the economic status of the Indian women. Women were start their business based on the available resources in their locality. Women entrepreneurs facing many problems to market their goods and services in the name of gender.This book details the issues and problems faced by the Women Entrepreneurs belongs to the Self Help Groups with the probable solution to overcome. Adopting the structural marketing practices will help the women entrepreneurs for their profitability and sustainability to fulfill their economical needs. Educational institutions should concentrate more on the small scale women entrepreneurs to offer training to reduce the cost mechanism and increase the productivity and enrich the marketing efficiency.
About the author
Dr.R.Vettriselvan, Associate Professor, AMET Business School, Academy of Maritime Education and Training, Chennai specialized in Human Resource Management and Marketing.Dr. S. Michael, an Asst. Professor specializing in Human Resource Management and Marketing at DMIHER, Sawangi, Wardha, Maharashtra.
