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Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
List of contents
Preface
Chapter 1. Building a Foundation for Marketing Success
Jeannie Allen
Chapter 2. Conversations: Building Relationships and Using Constituent Voice in Outreach
Letha Kay Goger
Chapter 3. Plano Public Library System: Building a Social Media Presence
Brent Bloechle
Chapter 4. Creating Campus Buzz with Promotional Videos
Heather A. Dalal, Paris Hannon, and Robert J. Lackie
Chapter 5. Promotion, Publicity, and Beyond: Using a Marketing Plan and Innovative Strategies to Reach Users in an Academic Health Science Center Library
Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley
Chapter 6. Branding for Relevance: A Public Library's Continuing Campaign for Access
Jessica Ford and Jim Staley
Chapter 7. People Do Still Read E-mail! E-mail Marketing as an Academic Library Outreach Tool
Jamie Hazlitt
Chapter 8. Increasing Library Use: It's a Long Story
Erica Thorsen
Chapter 9. If You Build It, Will They Come? Marketing a New Library Space
Coleen Meyers-Martin and Lynn D. Lampert
Chapter 10. Marketing on a Shoestring: Publicity and Promotion in a Small Public Library
Heather Nicholson
Chapter 11. Library Programming: Methods for Creation, Collaboration, Delivery, and Outreach
Amanda Piekart and Bonnie Lafazan
Chapter 12. "Flipping the Switch" for School Library Advocacy
Sara Kelly Johns
Index
About the Editors and Contributors
About the author
Robert J. Lackie, MLIS, MA, is Professor-Librarian and Department Chairperson for the Franklin F. Moore Library of Rider University. A frequent presenter at library, education, and technology conferences and meetings and published within various professional and scholarly works, Prof. Lackie has also co-written or co-edited three books, the latest entitled, Identity Theft: What You Need to Know [Kindle Edition] (Amazon Digital Services, Inc., 2014). For his teaching, writing, leadership, and service to the library profession, he has received several accolades, including the NJLA "2014 Public Relations Award-Tech Shoutout Category," the ACRL/New Jersey Chapter "2011 Distinguished Service Award," and the ALA "2006 Ken Haycock Award for Promoting Librarianship," among others. For more details on Prof. Lackie's publications, presentations, honors, or other information, please visit his directory page
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M. Sandra Wood, MLS, MBA, is Librarian Emerita, Penn State University Libraries, and a Fellow of the Medical Library Association. Ms. Wood is founding and current editor of Medical Reference Services Quarterly (in its 34th volume). She was a librarian for over thirty-five years at the George T. Harrell Library, Milton S. Hershey Medical Center, Pennsylvania State University, specializing in reference, education, and database services. Ms. Wood has written or edited more than 12 books, the latest two entitled Health Sciences Librarianship and Successful Library Fundraising: Best Practices (both with Rowman & Littlefield Publishers, 2014).
Summary
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
