Hard Sell - Advertising, Affluence and Transatlantic Relations, C. 195169

Informationen zum Autor Sean Nixon is Professor in the Department of Sociology at University of Essex Klappentext Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements. Zusammenfassung Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America! combining the study of business practices with analysis of television and press advertisements. -- . Inhaltsverzeichnis IntroductionPart I: The world of British advertising1. Advertising in the age of affluencePart II: Television, the housewife and Anglo-American relations2. Apostle of Americanisation? J. Walter Thompson Company Ltd and Anglo-American relations3. Understanding ordinary women: market research and the mass market housewife4. A challenge both alarming and alluring: the birth of TV advertising5. All mod cons: television advertising, domesticity and social changePart III: The reception of television advertising6. Welcome Intrusion? TV advertising and the viewing public7. Trading on human weakness: advertising, morality and consumer desire ConclusionIndex

Product details

• Authors: Sean Nixon
• Assisted by: Jeffrey Richards (Editor)
• Publisher: Manchester University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 25.02.2016
• EAN: 9781784991050
• ISBN: 978-1-78499-105-0
• No. of pages: 240
• Series: Studies in Popular Culture; Studies in Popular Culture; Studies in Popular Culture Mup
• Subjects: Humanities, art, music > History > General, dictionaries; Non-fiction book > History > Miscellaneous; Social sciences, law, business > Social sciences (general)