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A service marketing is a new area of modern marketing management. Services industries are quite varied. Such as: (i) airlines (ii) banks (iii) hotels (iv) insurance companies (v) management consulting firms (vi) medical practices (vii) motion picture companies (viii) plumbing repair companies (ix) real estate firms (x) healthcare (xi) tourism (xii) transport (xiii) personnel care (xiv) entertainment (xv) tele-communications and similar services, which attract the profession of marketing.In India, 75% of rural population comprise small/marginal farmers and landless labour and other disadvantaged sections of society. These sections need credit support for economic development. A large section of this population still depends on the informal credit system, which charges exorbitant rates of interest6. Government of India has identified the basic need of providing the rural credit to the agriculture sector, as the rural farmers are facing a lot of financial problem. Customer service is more important for national development. This book is more useful for students and scholars in the filed of business in general and banking in particular.
About the author
Dr. M. Thukaram received ¿STATE BEST COLLEGE TEACHER AWARD¿ by the Govt. of A.P., from the then Hon¿ble Chief Minister of A.P., Sri.Nara Chandra Babu Naidu in the year 1997. He also received the Visista Vyakti Puraskar Award and State Best College Teacher Award from Lions Clubs, International. He has published good number of articles.
