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Informationen zum Autor I have previously taught at the Universities of Leicester! Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing! with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory! thought and practice. Suffice to say! these are just a sample of what is presently occupying my attention. Klappentext This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field. In the past few years, the theoretical and conceptual basis of the discipline has been scrutinised and deepened via exposure to alternative ways of understanding marketing and consumer practice. This has occurred as a result of some truly exemplary research being conducted outside of marketing's traditional empirical context; the United States. This major work seeks to engage with this rather underexplored dimension of marketing theory, taking in literature which, for example, situates contemporary business marketing practices in a global context by comparing the systems in West Africa, Argentina, and the United States, while other contributions explore Chinese, Russian and West European practices. This comprehensive, global approach to the topic makes for an invaluable resource for scholars in the field worldwide. Volume One: Performing Marketing Volume Two: Managing Marketplace Relations Volume Three: The Boundaries of Marketing and Consumer Practice Volume Four: Transforming Marketing, Consumer and Society Dynamics Zusammenfassung This four-volume major work brings together the key articles on marketing theory! with a distinctive focus on international developments in the field. Inhaltsverzeichnis VOLUME ONE: PERFORMING MARKETING PART ONE: OVERVIEWS Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism - Franck Cochoy Toward a History of Critical Marketing Studies - Mark Tadajewski PART TWO: PERFOMATIVITY OF MARKETS AND MARKETING Shaping Exchanges, Performing Markets: The Study of Market-ing Practices - Luis Araujo & Hans Kjellberg ¿Theatre of the Proof¿ - Elena Simakova Product Launch and Technology Demonstration as Corporate Practices Calculation, Qualculation, Calqulation: Shopping Cart Arithmetic, Equipped Cognition and the Clustered Consumer - Franck Cochoy PART THREE: SERVICE DOMINANT LOGIC, CO-CREATION AND MOBILISING CONSUMER PRACTICE Service-Dominant Logic - Stephen Vargo and Robert Lusch What It Is, What It Is Not, What It Might Be Service-Dominant Logic as a Foundation for Building a General Theory - Robert Lusch and Stephen Vargo Value Co-Creation in Service Logic - Christian Grönroos How Brand Community Practices Create Value - Hope Jensen Schau, Albert Muniz Jr. and Eric Arnould Working Consumers - Bernard Cova and Daniele Dalli The Next Step in Marketing Theory? Contextualizing and Critiquing the Fantastic Prosumer - Edward Comor Power, Alienation and Hegemony PART FOUR: MARKET RESEARCH PRACTICES Convoking the Consumer in Person - Catherine Grandclément and Gerald Gaglio The Focus Group Effect Consumer Segmentation in Practice - Patricia Sunderland and Rita Denny An Ethnographic Account of Slippage Ethnographic Stories for Market Learning - Julien Cayla & Eric Arnould VOLUME TWO: MANAGING MARKETPLACE RELATIONS PART ONE: RELATIONAL AND CONTEMPORARY MARKETING PRACTICES Death of a Metaphor - Lisa O¿Malley, Maurice Patterson and Helen Kelly-Holmes Reviewing the ¿Marketing as Relationships¿ Frame Towards a Contingent, Empirically Validated and Power Cognisan...
