Customer Relationship Marketing in Indian Steel Industry - Theory and Practice

Customer Relationship Marketing in Indian Steel Industry This book will help students and practitioners to understand the complex issues that marketing professionals deal with on a regular basis in forming, maintaining and enhancing relationship with their customers in B-2-B market. This book includes extensive literature survey on relationship marketing and describes in detail with concrete examples, how to formulate, implement and co-create successful relationship marketing programs for building relationship with firm's strategic customers.

About the author

Kaushik Bhattacharya is a Ph.D in marketing from Vinod Gupta School of Management,Indian Institute of Technology Kharagpur,India.He has published articles in various national and international journals and conferences.His research interests include relationship marketing, service marketing, strategic issues in management, branding and advertising.

Product details

• Authors: Kaushik Bhattacharya
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2012
• EAN: 9783659297946
• ISBN: 978-3-659-29794-6
• No. of pages: 380
• Subject: Social sciences, law, business > Business > Management