Food Consumer Science - Theories, Methods and Application to the Western Balkans

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.

List of contents

1 Introduction.- 2 Theories of Food Choice.- 3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ) .- 4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries.- 5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans.- 6 Assessing Fruit Perception Using Focus Groups.- 7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach.- 8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food.- 9 Conclusions.- Index.

Summary

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies.  Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.

Product details

• Assisted by: Dominique Barjolle (Editor), Matthe Gorton (Editor), Matthew Gorton (Editor), Jasna Milosevic Đorđevic (Editor), Jasna Milosevic or evic (Editor), Jasna Milosevic _or_evic (Editor), Jasna MiloSevic Ðordevic (Editor), Jasna Milošević Đorđević (Editor), Jasna Milosevic Dordevic et al (Editor), Jasna Milosevic Ðordevic et al (Editor), Jasna Milosevic orevic (Editor), Zaklina Stojanovic (Editor), Žaklina Stojanović (Editor)
• Publisher: Springer Netherlands
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2015
• EAN: 9789401780537
• ISBN: 978-94-0-178053-7
• No. of pages: 144
• Dimensions: 155 mm x 8 mm x 235 mm
• Weight: 254 g
• Illustrations: XVI, 144 p.
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Miscellaneous; Non-fiction book > Nature, technology > Nature and society: general, reference works; Social sciences, law, business > Social sciences (general); Marketing, B, Market research, personality, Public Health, biotechnology, Social Sciences, Social Psychology, Psychology: the self, ego, identity, personality, Earth and Environmental Science, Market Research/Competitive Intelligence, Personality and Social Psychology, Personality and Differential Psychology, Environmental Management, Methodology of the Social Sciences, Public health & preventive medicine, Sales & marketing, Social research & statistics, Public health and preventive medicine