Marketing - Basic of marketing

Marketing book describe definition marketing, marketing research, consumer behavior basics. Presented definitions of marketing, marketing research definitions of consumer behavior refinement. There is describe marketing strategy, international marketing, social network marketing. Also there is submitted definition what is quantitative and qualitative methods. Important role take part in this book segmentation, target market, positioning.

About the author

Margarita I¿orait¿ is associated professor in Vilnius college. She is author of 49 scientific article and one book and monography. Her research field is internet marketing, marketing strategy, strategic planning and strategic management. She has 15 years teaching experience.

Product details

• Authors: Margarita I¿orait¿, Margarita Isorait, Margarita Isoraite
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 30.04.2015
• EAN: 9783659355905
• ISBN: 978-3-659-35590-5
• No. of pages: 292
• Subject: Social sciences, law, business > Business > Advertising, marketing