Brochureware and Beyond - Case studies of consultant-developed small business web sites

Brochureware and Beyond examines how small business
owners work with web development consultants during
the process of designing and implementing a web site.
Four engagingly written, detailed case studies
illuminate how roles and responsibilities are
negotiated between business owner and web developer,
and analyze the influences shaping the content and
functionality of the end-product. The author argues
that to get beyond brochureware with their web sites,
small business owners and their web development
consultants need to think more strategically and work
more collaboratively.

About the author

Janene Carey has extensive work experience as an IT professionaland is co-owner of Hutchinson Software, a software developmentbusiness located in Armidale, Australia. Her Master of Economicsdissertation was awarded two university prizes. She is currentlycompleting a PhD in Writing.

Product details

• Authors: Janene Carey
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2009
• EAN: 9783838301648
• ISBN: 978-3-8383-0164-8
• No. of pages: 196
• Subjects: Guides > Law, job, finance > Money, bank, stock market; Social sciences, law, business > Business