A Study of Marketing Managers' use of Relationship Marketing

The purpose of this study was to gain insight into the marketing manager's familiarity with and use of relationship marketing. By testing the hypotheses, this study was able to identify marketing managers' familiarity with relationship marketing, marketing managers' understanding of the best definition for relationship marketing, and how the marketing manager's knowledge of marketing technology has an impact on the use of relationship marketing.

About the author

Education:B.S., Kentucky Christian University,M.B.A., Abilene Christian University,D.B.A., Argosy University,Experience:Lynn University,Central State University,Belhaven University,Kentucky Christian University, Bell Industries,MacMillian Computer Publishing,CREW Corporation.

Product details

• Authors: Henry Schrader
• Publisher: LAP Lambert Academic Publishing
• Languages: English, German
• Product format: Paperback / Softback
• Released: 31.03.2015
• EAN: 9783659403668
• ISBN: 978-3-659-40366-8
• No. of pages: 140
• Dimensions: 150 mm x 220 mm x 7 mm
• Weight: 203 g
• Subject: Social sciences, law, business > Business > Advertising, marketing