Quantitative and Qualitative Analysis of EasyJet's Annual Report 2013 - Including a Comprehensive Analysis of Financial Ratios and Industry Standards Benchmarked against Main Competitors

Seminar paper from the year 2015 in the subject Business economics - Accounting and Taxes, grade: 1,0, University of Newcastle, language: English, abstract: Luton-based EasyJet is UK's largest low-cost airline, employing 8,945 people and carrying 61m passengers annually. EasyJet follows Porter's low-cost strategy, effectively distinguishing itself from other LCCs by competing against established flag-carriers at primary European airports. The company streamlines its operations to cost-reduction, facilitated by a strong capital structure.
Europe's airline industry has experienced a structural change since the recession in 2009, with major legacy-carrier continuously reducing their short-haul-capacity. Simultaneously, a KPMG study revealed that the cost gap between traditional and budget airlines has recently shrunk by 30%.
EasyJet's business model distinctly differs from LCC-pioneer Ryanair as the Irish have strategically built a route network focused on serving secondary airports and thereby managed to keep the cost per seat 50% below EasyJet. However the Britons cost-control strategy resulted in a 48% favourable cost base compared to competing legacycarrier such as IAG.

Product details

• Authors: Markus Bäder
• Publisher: Grin Verlag
• Languages: English, German
• Product format: Paperback / Softback
• Released: 31.03.2015
• EAN: 9783656892236
• ISBN: 978-3-656-89223-6
• No. of pages: 44
• Dimensions: 148 mm x 210 mm x 3 mm
• Weight: 79 g
• Illustrations: 8 Farbabb.
• Series: Akademische Schriftenreihe; e-fellows.net stipendiaten-wissen; Akademische Schriftenreihe Bd. V288365; Akademische Schriftenreihe; e-fellows.net stipendiaten-wissen; Aus der Reihe: e-fellows.net stipendiaten-wissen; Aus der Reihe: e-fellows.net stipendiaten-wissen, Vol. 1110
• Subject: Social sciences, law, business > Business > Business administration