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Informationen zum Autor KELLY A. MCGUIRE, PHD is senior vice president, revenue management and direct marketing for MGM Resorts International, where she is responsible for driving profitable room revenue for MGM Resorts International's Las Vegas resorts. Prior to this role, she was Vice President, Advanced Analytics for Wyndham Devstination Network. She led a team of data scientists and developers who build custom analytic solutions for Wyndham Vacation Rental's companies and the RCI time-share exchange. Prior to joining Wyndham, she led SAS's Hospitality and Travel Global Practice, setting the global analytics strategy for these industries, and supporting engagements around the world. Klappentext Targeted analytics to address the unique opportunities in hospitality and gamingThe Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business.* Understand big data and analytics* Incorporate analytics into existing business processes* Identify the most valuable data sources* Create a strategic analytic culture that drives valueAlthough the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you. Zusammenfassung Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Inhaltsverzeichnis Foreword xiii Acknowledgments xvii About the Author xxi Chapter 1 Building a Strategic Analytic Culture in Hospitality and Gaming 1 Strategic Analytic Culture 3 Moving Ahead and Staying Ahead with Prescriptive Decision Making 5 Making It Happen 9 Getting Started 13 How This Book Can Help 15 Notes 17 Chapter 2 Data Management for Hospitality and Gaming 19 Data Management Challenge and Opportunity 21 Data Storage 29 Data Integration 34 Data Quality 40 Measuring the Benefits of Data Management 42 Responsible Use of Data 43 Conclusion 51 Additional Resources 52 Notes 52 Chapter 3 Data Visualization 53 Why Are Visualizations So Important? 55 Visualization Technology 56 Data Handling 58 Visualization Types 62 Creating Powerful Visualizations 67 Conclusion 79 Additional Resources 80 Notes 80 Chapter 4 From Reactive to Proactive Decision Making: Advanced Analytics in Action 81 Reactive to Proactive Decision Making 83 Statistical Analysis 84 Forecasting 91 Predictive...
