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The major segment of financial system in India is commercial Banks. The commercial Banks provides the financial assistance to all sectors in India . The commercial Banks provides long term, medium term and short term loans to all sectors. The commercial Banks financial assistance is mainly depending on its deposit mobilization. When a Bank mobilise large deposits, then only give huge loans. Hence, it is necessary to study the deposit mobilization of commercial Banks. Accordingly, an attempt is made here to study the deposit mobilization of Andhra Bank in India. The study will highlight the deposit mobilization strategy of Andhra bank in India and the suggestions of this study will be helpful to the management of Andhra Bank to take necessary steps to increase their deposits.
About the author
Dr.M Venkata Subba Reddy,M Com, MBA, M Phil, PhD, Principal & Head,Department of Management Studies, VIIT, Shadnagar, Mahaboobnagar A P, India. He has 15 years of teaching experience at both UG & PG level. He has published 20 articles in National and International journals. He has participated in National and International conferences.
