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'Change Ahead' is about the emerging
practices at the intersection of business
strategy, research, and design. It
introduces the need for an adventurous,
explorative mindset in order to grow
businesses that last by creating meaning
and relevance with and for people. This
book reveals the philosophy, working
processes, and approaches to business
creation and development through
research and design. It provides a model
for integrating user insights into business
strategy beyond the literal understanding
of the user.
About the author
Carola Verschoor is the founder and chief creative at Transformational Studio. Her mission is to (r)evolutionize change in a complex world and help embody the transformation we wish to see in business today. For more than 25 years she has worked across industries, developing teams and delivering successful innovation. She is a thought leader on the topics of innovation, strategy, creativity, transformation and (service) design for business.
Summary
Change Ahead focuses on the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance. It reveals the philosophy, working processes, and approaches to twenty-first century business development.
Foreword
Change Ahead focuses on the emerging practices at the intersection of business strategy, research, and design.
