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Traveling in the 21st century has become more complex and diverse, one example of those forms being business travel. A driver of travel is thus the purpose of work and the conducting of business - but on what basis are the destinations chosen? Why would you, as a leisure destination, want to attract business traveller? The Meetings, Incentives, Conventions and Exhibitions (MICE) industry is one kind of business travel that is not tied to any one kind of location, but as an island it is a challenge to market itself as a business travel destination. This study takes this exact stance and attempts to establish: How does the MICE industry and the Caribbean fit together? It is a deep look into islands and their local dynamics in a global tourism context with rising competition. At the same time it serves well to get familiar with the MICE industry.
About the author
Caroline Sturm is a researcher with focus on travel behavior. She studied Economics and Latin American Studies at the University of Cologne, and completed her Master of Arts in Economics and Communication in 2013 at the Università della Svizzera italiana. This study combines the original knowledge of both studies and adds new evidence in her field.
