Read more
A central theme to the text is in fact that the commercial process is central to the human condition. The onus to exchange, the bartering of the fruits of one's labor, achieved by physical work or applied knowledge, with another is the natural condition of humankind. It separates us from all other species on earth and underscores humankind's desire to reach out and touch - integrate with others. Today's business student must see the world on a wider horizon, appreciate and understand the richness of the role their commercial ancestors played in shaping the world if they are to be properly educated on the position and responsibilities they will be required to fulfill in the business of the future.
About the author
Lawrence A. Beer, JD, is a retired senior lecturer after 12 years at the W.P. Carey School of Business, Arizona State University, teaching MBAs and undergraduates on various international business subjects. Professionally, he is an attorney and accountant with senior executive tenure as president of international operations and house counsel to global corporations as well as managing director of his own international consulting firm. His other books include A Strategic and Tactical Approach to Global Business Ethics, 2nd Ed. and Essential Concepts of Cross-Cultural Management: Building on What We All Share (Business Expert Press). He is an article reviewer for the Journal of International Business Studies, a member of the Academy of International Business and Institute of Behavioral and Applied Management serving as conference paper submission reviewer as well as an editorial consultant and contributor to various business textbook publishers.
Summary
The onus to exchange, the bartering of the fruits of one's labor, achieved by physical work or applied knowledge, with another is the natural condition of humankind. In this book, it separates us from other species on earth and underscores humankind's desire to reach out and touch - integrate with others.
