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Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
About the author
Tudor Bodea Groningen, Netherlands; Assistant Professor in the Operations Group; University of Groningen, Faculty of Economics and Business.
Mark Ferguson Columbia, SC; University of South Carolina; Wilbur S. Smith Professor in the Moore School of Business Mark Ferguson is the Wilbur S. Smith Professor in the Moore School of Business at the University of South Carolina.
Summary
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. In this title, outstanding contribution to this subject, provides you just how to identify and exploit pricing opportunities in different business contexts.
