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Marco Bevolo, Alex Gofman, Howard R. Moskowitz

Premium by Design - How to Understand, Design and Market High End Products

English · Hardback

Description

Presents a study that identifies how global business leaders have succeeded in achieving margins by design. This title features insights from the world of customer science and design research.

Product details

Authors	Marco Bevolo, Alex Gofman, Howard R. Moskowitz
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	01.01.2011

No. of pages	334
Dimensions	178 mm x 255 mm x 27 mm
Weight	870 g
Illustrations	Includes 42 b&w illustrations

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