Global Advertising in a Global Culture

Informationen zum Autor Thomas H.P. Gould is associate professor of Mass Communications at Kansas State University. Klappentext Gould explores the commerical and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. Zusammenfassung Gould explores the commerical and cultural underpinnings of advertising—and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

Product details

• Authors: Thomas H P Gould, Thomas H. P. Gould
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 16.12.2015
• EAN: 9780810886438
• ISBN: 978-0-8108-8643-8
• No. of pages: 254
• Subjects: Social sciences, law, business > Business > Miscellaneous; Advertising, Media Studies, BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, International business, Business communication & presentation, Communication Studies, Business communication and presentation, Global Advertising;Global Communication;Global marketing