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"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."
- Dr Peter Lugosi, Oxford Brookes University
"Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended."
- Professor Roy C. Wood, University of Macau
Bob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project.
With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings.
A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.
List of contents
The Nature and Relevance of Research
Research Philosophies and Schools of Thought
Developing the Research Proposal and Plan
Sourcing and Reviewing the Literature
Developing the Conceptual Framework
Choosing the Empirical Research Design
Collecting the Empirical Data
Sampling
Analysing Quantitative Data
Analysing Qualitative Data
Writing Up the Research Project
Summary
A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.
Report
Bob Brotherton s writing reads easily, approach is hands-on and the book is truly tailor-made for hospitality and tourism students, addressing them as future managers working in the industry. He takes great care to wonderfully humanize the research process for the undergraduate student who might at first be terrified by the scholarly jargon (or discourse). In conclusion, therefore, Researching Hospitality and Tourism is a very welcome handbook, and thanks to its friendly, personal and down-to-earth style (yet not compromising on the academic content!) I found it a very welcome addition to undergraduate tourism and hospitality reading lists. Maarja Kaaristo
