Researching Hospitality and Tourism

Klappentext A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide. Zusammenfassung A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management! too). A hands on! practical book adopted on courses worldwide. Inhaltsverzeichnis The Nature and Relevance of Research Research Philosophies and Schools of Thought Developing the Research Proposal and Plan Sourcing and Reviewing the Literature Developing the Conceptual Framework Choosing the Empirical Research Design Collecting the Empirical Data Sampling Analysing Quantitative Data Analysing Qualitative Data Writing Up the Research Project

Product details

• Authors: Bob Brotherton, Bob (Independent Consultant) Brotherton, Brotherton Bob
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Hardback
• Released: 31.10.2015
• EAN: 9781446287545
• ISBN: 978-1-4462-8754-5
• No. of pages: 336
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Hospitality industry, BUSINESS & ECONOMICS / Industries / Service, Tourism industry, Hospitality and service industries, Hospitality, sports, leisure and tourism industries