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Minh-Ha T. Pham is Assistant Professor in the Graduate Media Studies Program at the Pratt Institute. Her research has been featured in the New York Times, the Guardian, the Atlantic, the San Francisco Chronicle, CNN, NPR, Jezebel, and the Huffington Post.
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List of contents
Acknowledgments vii
Introduction. Asian Personal Style Superbloggers and the Material Conditions and Contexts of Asian Fashion Work 1
1. The Taste and Aftertaste for Asian Superbloggers 41
2. Style Stories, Written Tastes, and the Work of Self-Composure 81
3. "So Many and All the Same" (but Not Quite): Outfit Photos and the Codes of Asian Eliteness 105
4. The Racial and Gendered Job Performances of Fashion Blogger Poses 129
5. Invisible Labor and Racial Visibilities in Outfit Posts 167
Coda. All in the Eyes 193
Notes 201
Bibliography 219
Index 247
About the author
Minh-Ha T. Pham is Assistant Professor in the Graduate Media Studies Program at the Pratt Institute. Her research has been featured in the New York Times, the Guardian, the Atlantic, the San Francisco Chronicle, CNN, NPR, Jezebel, and the Huffington Post.
Summary
Minh-ha T. Pham examines the phenomenal rise and influence of elite Asian personal style superbloggers such as Susie Bubble and Bryanboy. Situating blogging within the historical context of gendered racial fashion work and global consumer capitalism, Pham analyzes how race, class, gender, and sexuality affect bloggers' work, opportunities, and rewards.
