Store Atmospherics And Consumer Purchase Intentions - In Retail Setting: A Study Of Two Retail Outlets

This manuscript emphasize the information how consumer perception regarding purchase can be made. on the other hand , this manuscript helps while shopping which factors of the store let him to approach to do the shopping or either it makes him to avoid that store.This can explicitly help retailers in designing their strategies how to make their store differentiate from the other retail outlets. It is also helpful in making marketing decisions

About the author

This manuscript has been written by a Doctorate Fellow. Being a researcher my en devours are directed to produce some new innovative ideas that help the marketing students to come up with new talents in the market. I did my Double masters (MARKETING & FINANCE)

Product details

• Authors: Amena Sibghatullah
• Publisher: LAP Lambert Academic Publishing
• Languages: English, German
• Product format: Paperback / Softback
• Released: 01.01.2015
• EAN: 9783659590900
• ISBN: 978-3-659-59090-0
• No. of pages: 56
• Subjects: Guides; Natural sciences, medicine, IT, technology > IT, data processing > Miscellaneous