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Erfolgsfaktoren der Markenführung - Know-how aus Forschung und Management

German · Hardback

Description

Product details

Authors Carmen M Albrecht, Hans Bauer, Fran Huber
Assisted by Carmen-Maria Albrecht (Editor), Hans H. Bauer (Editor), Frank Huber (Editor)
Publisher Vahlen F.
 
Languages German
Product format Hardback
Released 01.01.2008
 
No. of pages 525
Dimensions 170 mm x 247 mm x 32 mm
Weight 1330 g
Illustrations s/w. Abb., Grafiken
Subjects Social sciences, law, business > Business > Individual industrial sectors, branches

Marketing, Marke, Markenschutz

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