Fr. 83.00

ROADSHOW: The Marketing of Corporate Finance

English, German · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

Read more

New issuers of equity securities have one challenge in common: The Roadshow. Critical areas must be considered ahead of time when planning the marketing approach and executing the positioning. Even billion dollar deals seem to have problems before, during and after gaining a new listing. Written by a roadshow veteran, ROADSHOW is the first book to offer a step-by-step guide to preparing the communications around an IPO. Featuring in-depth discussion, analysis and case studies, every aspect of marketing an equity offering is covered - starting from pre-quiet period to share listing. In today's environment of heightened competition and scrutiny, institutional investors demand rigorous execution and thoughtful disclosures; aspects that must be considered early in the IPO process. This book reveals the traps that snag even the highest-profile transactions. Through practical advice on how to avoid inevitable cannonballs, particular attention is paid to communicating valuation, preparing for investor Q&A, formulating investment highlights, writing the IPO presentation, writing the speeches for both the group and one-on-one meetings, and the needs of investors and shareholders.

About the author

With more than $45 billion in transaction marketing experience, Stephen Yanor is one of the world's most experienced IPO Roadshow consultants. Through a process he has developed over 15 years, Mr. Yanor has worked with investment bankers to help CEOs and private firms sail through a capital markets ritual all are expected to perform: The Roadshow.

Product details

Authors Stephen Yanor
Publisher LAP Lambert Academic Publishing
 
Languages English, German
Product format Paperback / Softback
Released 01.01.2015
 
EAN 9783659626401
ISBN 978-3-659-62640-1
No. of pages 672
Subject Guides > Law, job, finance > Money, bank, stock market

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.