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The book introduces CPFR, a new Supply Chain Management concept, which helps companies achieve higher efficiency in their value chains. It explains an integrated process of marketing, production and sales processes in consumer goods firms (retailers and suppliers) and quantifies the resulting cost saving potentials. Cases written by experts from companies like Procter & Gamble, Nabisco and Wal-Mart will serve to illustrate the concepts presented.
List of contents
Foreword of the VICS-CPFR Committee
Preface of the Author
1. Efficient Consumer Response as the Origin of CPFR
Dr. Dirk Seifert, Harvard Business School
1.1 The Goals and Tasks of the ECR Concept
1.2 The Reversal of the Push Principle to the Pull Principle in the SupplyChain
1.3 ECR-Collaboration Field Logistics: Supply Chain Management
1.4 ECR-Collaboration Field Marketing: Category Management
2. The CPFR Concept
2.1 The CPFR Value Proposition
Dr. Dirk Seifert, Harvard Business School
2.2 Sales and Order Forecasts in the CPFR Process for Retail
Prof. Dr. Gerhard Arminger, University of Wuppertal and SAF AG
2.3 CPFR emerges as the next Movement in Supply Chain Management
Joseph C. Andraski, VICS-CPFR and OMI International
2.4 CPFR - Status and Perspectives: Key Results of a CPFR Survey in the Consumer Goods Sector and Updates
Julie Fraser, Industry Directions
3. CPFR in North America
3.1 Major Trends in North American CPFR Adoption
Tom Friedman and Greg Belkin, MoonWatch Media
3.2 Consumer Centric CPFR
Lawrence E. Fennell, Wal-Mart
3.3 CPFR - Views and Experiences at Safeway
Christopher A. Brady, Safeway
4. CPFR in Europe
1 4.1 CPFR: Ready to take off in Europe
Dr. Dirk Seifert, Harvard Business School
4.2 CPFR in Germany, Austria and Switzerland
Saskia Treeck and Michael Seishoff, CCG
About the author
Dr. Dirk Seifert (geb. 1970) ist Direktor bei der Bertelsmann e-Commerce Group. Zuvor war er Leiter der Strategie-Beratung von Valtech Deutschland. Weitere berufliche Stationen waren das Category Management der Procter&Gamble GmbH und das internationale Pharma-Marketing der Bayer AG, Leverkusen. Studium der Betriebswirtschaftslehre, Schwerpunkt Marketing und Unternehmensführung, an der Universität Lüneburg und der University of California at Berkeley.§§Prof. Dr. Dirk Seifert ist Visiting Scholar an der Harvard Business School. Zuvor war er Direktor bei der Bertelsmann AG. Seine Arbeitsschwerpunkte sind Efficient Consumer Response, Collaborative Planning, Forecasting and Replenishment (CPFR), Multi-Channel-Management und Strategic Retail Management.
Report
"Den bisher umfassendsten Überblick über CPFR hat der ehemalige Procter-Manager und Wirtschaftswissenschaftler Dr. Dirk Seifert in Buchform zusammengestellt. (Lebensmittelzeitung, 8. Mai 2002)
